Although I studied graphic design by accident, it turned out it was the ideal way for me to express myself. I started working as soon as I graduated from college and very soon I realized that editorial design was my thing. I’ve been an Art Director in numerous magazines in Greece. Active, Nitro, Madame Figaro, Maison Figaro, Crash, to name a few. Most importantly, I directed the launching of Esquire Greek Edition, a title of Hearst Communications Inc., Lucky Greek Edition and Domino Greek Edition, titles of Conde Nast Publications. Esquire Magazine was a turning point for my work as I realized for the first time that design serves text and vice versa. Editorial design is not design for designers. A beautiful work that doesn’t connect with words is a wrong design.
In 2007 I was hired as chief visual editor at Eleftheros Tipos (ET) newspaper. A very challenging project. It involved the redesign and relaunching of an old newspaper both in terms of design and journalism. It was then that I made sure that design and words are one. Through this project I found out that there is a way to save newspapers, a media that according to statistics, is losing ground day by day, due to the Internet’s rise. A new word for my vocabulary: Visual Journalism.
All these thoughts and beliefs where justified by several awards. In 2007 ET won the European Newspaper Award – Newspaperdesign and Concept and 2 Awards of Exellence in the SND Awards. In 2008, 6 Awards in various entries on the European Newspaper Award and the grand prize on the SND. ET was voted the World's Best Designed (TM) Newspaper. All these with the help and inspiration of a few very talented designers who were my team at ET and, of course the contribution of Innovation Media Consulting.
Since the beginning of 2009 I am a freelancer, consulting and designing on newspapers and magazine projects.
I believe that teamwork is the only way to the success of a project. Designers should also think as journalists and journalists as designers. And newspapers should stop publishing yesterday’s news.